Ever since Ed, Lewis, Bobby and Drew decided to go for a rafting trip down the Cahulawassee River (Deliverance), Georgia has been a popular location for the film and television industry. The mustachioed star of Deliverance, Burt Reynolds, shot many of his movies in and around Atlanta and Georgia. Governor Jimmy Carter established the state film commission in 1973 to market Georgia as a possible shooting location. Smokey and the Bandit and its sequel were both filmed in Georgia. The Oscar-winning Driving Miss Daisy was also filmed in Atlanta. By 2007, more than $4 billion in economic impact had been generated in the state since the 1970s. 

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