The Red Belt Blitz is underway. Greater Georgia, a conservative voter mobilization organization started by former U.S. Senator Kelly Loeffler, launched the campaign Wednesday to register and mobilize voters in five counties in North Metro Atlanta. As part of the campaign, Greater Georgia will make nearly 100,000 voter contacts in the Red Belt in an effort to reach 80,000 unregistered, conservative-leaning voters.
According to Loeffler, this grassroots campaign is a six-figure outreach and mobilization effort targeting five counties in the North Atlanta “Red Belt.” This includes the counties of Cherokee, Hall, Forsyth, Bartow, and Floyd which comprise over 10 percent of the conservative vote in recent statewide elections.
Two of the counties — Cherokee and Forsyth — were also among the fastest growing counties in the entire state, according to recently released 2020 census data. “This data makes registration and engagement in this region crucial to Georgia’s future,” according to information released by Loeffler and Greater Georgia Wednesday morning
As part of the campaign, Greater Georgia will register new voters and reach disengaged and disenfranchised voters through door-knocking, text and direct mail, volunteer recruitment, digital advertising, and outreach events.
“Greater Georgia’s Red Belt Blitz is an important step in reaching new and existing voters who feel left out, unheard, and disengaged,” said Loeffler, who serves as Chairwoman of Greater Georgia. “We are focusing intently on engaging the thousands of unregistered, right-leaning Georgians across the Red Belt, whose voices are critical to helping our state and country move in a positive direction. This is just one component of our statewide effort to register, engage and mobilize voters ahead of 2022 and beyond, while also defending election integrity in our state.”
Through this effort, Greater Georgia expects to reach 30,000 inactive and disenfranchised right-leaning voters who feel that their votes do not matter – a significant portion of the 339,000 disenfranchised voters statewide who voted in November 2020 but didn’t vote in January 2021.
Greater Georgia has developed digital ads and several pieces of literature targeting each of the five counties.
