Founded in 2021 by former U.S. Sen. Kelly Loeffler, right-leaning voter group Greater Georgia has been dedicated to three primary objectives: advocating for election integrity, registering and engaging new voters, and making meaningful inroads with diverse communities.
“As a result, we have become the state’s leading conservative voter registration group, working year-round – registering more than 65,000 voters since our inception,” said Loeffler in the organization’s annual report released Wednesday.
“Recognizing that we had much to offer diverse communities through engagement and advocacy – particularly on issues like school choice, public safety, and economic opportunity – we’ve expanded beyond traditional conservative outreach and built strong relationships. This resulted in the creation of a new coalition of dozens of interest groups and community partners who are now working in tandem with our movement,” Loeffler added.
Working with over 1,000 volunteers and a team of interns, Greater Georgia created a blueprint for voter outreach, advocacy and mobilization. From voter registration drives at local grocery stores, high schools and colleges, to engaging roundtables with black pastors, Hispanic community leaders, and AAPI business owners, to launching thousands of voter challenges to ensure clean voter rolls.
In 2024 Greater Georgia helped register 11,000 voters and made over 14 million voter contacts to get out the vote.
According to the report, Georgia currently is the 8th largest state in our nation by population, as well as the 4th fastest-growing – and it boasts an electorate that has expanded rapidly over the last several election cycles. Since the 2020 presidential election, Georgia’s registered voter population has increased by over half a million, from 7.6 million to more than 8.2 million. With over 11 million citizens (about 2.5 million of whom are under the age of 18 and ineligible to vote), Georgia currently has a voter registration rate of 97 percent – though only about 86 percent are active.
Since the last presidential election, Georgia’s voter base has become slightly older and more diverse. The 65+ electorate grew 2 percent, while the share of voters in the 18-29 cohort decreased by about 1.5 percent. Of all racial demographics, the Hispanic population grew the most, by 1 percent – while the White population shrank by over 2 percent. All other populations remained unchanged as a share of the electorate, including the Black population, which has only grown by 0.2 percent over the last four years.
Overall, Georgia’s electorate continues to skew older – with 45 percent of registered voters over the age of 50. The electorate is also majority-women, as it has been for several election cycles, at 53 percent. But by 2026, one major factor may soon change: although White voters make up nearly 51 percent of the voting population, Georgia is on track to become a majority-minority electorate if the Hispanic and Asian communities continue their steady pace of growth.
According to the report, 71% of Georgians who participated in the 2024 election did so by voting early during the state’s 3-week early voting period.
The report stresses that Republicans “achieved strong wins in the November election, from the top of the ticket down. Most notably, Georgia voters delivered President Donald J. Trump a resounding victory, flipping Georgia red after President Joe Biden won it in 2020 by just under 12,000 votes.”
