Georgia is kicking off a new public safety initiative to locate and recover missing children throughout the state. Attorney General Chris Carr announced that his office has launched the “Eyes on the Road” Campaign that seeks to further engage the private sector in the fight to combat human trafficking in Georgia.
“Our business community already plays a key role in making Georgia a leader in the fight against human trafficking, and this new campaign will allow them to take an even more active position in rescuing survivors,” said Georgia First Lady Marty Kemp. “Human traffickers thrive when they can hide in plain sight, which is why steps like this that create eyes and ears statewide are so important.”
Participating companies will receive “Be on the Lookout” alerts for missing children, along with clear, actionable steps to report any sightings. By joining the campaign, organizations become a vital part of a statewide network working to bring children home safely.
“The majority of our human trafficking cases involve a missing child, and we’re using all available resources to safely bring them home,” said Carr. “By partnering with UPS, RaceTrac, Truckers Against Trafficking, and GHLA, we’re able to expand our footprint and save even more lives. We will never stop fighting to protect our most vulnerable Georgians.”
The Georgia Hotel & Lodging Association (GHLA) is taking a key role in the initiative.
“On behalf of the Georgia Hotel & Lodging Association (GHLA), we are proud to stand alongside Attorney General Chris Carr and his team in the fight to eradicate the evil of human trafficking,” said Chris Hardman, President and CEO of GHLA. “Georgia’s hotel industry has long been a national leader in training and prevention, and the ‘Eyes on the Road’ Campaign builds on that commitment in a powerful and meaningful way. By equipping hotel teams with real-time tools to identify and report missing children, those most vulnerable to exploitation, we are strengthening our ability to act when it matters most. This initiative is about more than training and awareness – it is about action and ultimately saving lives. Through the ‘Eyes on the Road’ campaign and the industry’s efforts to stop trafficking before it starts, we are sending a clear message: There is NO Room for Trafficking in Georgia.”
