Recently I was trying to illustrate a point to a Political Science class and referenced the television ad that David Perdue ran scores of times in which he portrayed his four major opponents as babes crying in front of the U.S. Capitol. The reference did not register. A sea of blank faces stared back at me. Trying to jog memories, I say, “You know, the ad that shows a field of babies crying while a voice over explains that these are career politicians responsible for the mess in Washington.” The faces remain blank. Continuing down my futile path, I ask the class which included a number of bright Political Science majors, “Don’t any of you ever watch the news on television because if you do, you are bound to have seen the Perdue ad?”

 

In response to that question the class explained that no, they do not watch television news, or much of anything on television. News, sports and entertainment come to the youngest voters not from television but via their computers.

 

Surveys have long shown that newspaper readership is down with young adults infrequently turning to the press for information. Jon Stewart and Stephen Colbert are much more likely to provide the new generation of voters with political information and opinions than network news anchors.

 

Please enter your User Name and Password to view the rest of this subscriber-only story. If you are unable to login, your account may have expired. Please contact James Online if you have any problems.

 

  or  CLICK HERE TO SUBSCRIBE

Login

Lost your password?