If nothing else, the Falcons have a great sense of timing.

A run to the franchise’s second Super Bowl on the heels of three straight non-playoff seasons, and a year before moving into a new stadium, is likely to be just the ticket to selling more personal seat licenses.

Tom Smith, an economics professor at Emory who studies the impact on sports on economy, said plunking down a large sum just for the rights to buy tickets in the future will be much more palatable for a winner. “It is huge,” he said of the impact on sales. “They really timed this Super Bowl perfectly.” 

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