As states across America look for ways to address the growing addiction epidemic, Georgia leaders are teaming up to launch a first-of-its-kind project aimed at recovery.
Under the leadership of Governor Brian Kemp and the Georgia Department of Behavioral Health and Developmental Disabilities (DBHDD), the Georgia Council for Substance Abuse (GCSA) has been tasked with what they are calling “a transformational project” promoting recovery and the citizens of Georgia.
The marketing campaign, which is scheduled to launch this month, will consist of billboards and public service announcements, featuring 18 people in long-term recovery from across Georgia. It is designed to demonstrate the hope and power of recovery, instead of the stigma of addiction.
“I am excited to introduce Georgia Recovers,” said DBHDD Commissioner Judy Fitzgerald. “In Georgia, we embrace the power of recovery because we believe in the people of Georgia. Georgia Recovers highlights 18 recovery champions who have survived the disease of addiction and are excited and proud to share the message that ‘Recovery is Real.’”
Jeff Breedlove, Chief of Communications and Policy at the Georgia Council on Substance Abuse further notes, “The Georgia Council on Substance Abuse is proud to partner with Commissioner Judy Fitzgerald and the Georgia Department of Behavioral Health and Developmental Disabilities (DBHDD) on the Georgia Recovers project.
“We are thankful to Governor Brian Kemp, Lt. Governor Geoff Duncan, Speaker David Ralston, and the Georgia Assembly for their support of the Georgia Recovery Community. At GCSA, we reflect hope, by lifting up the voices of Recovery and making connections to support and empower individuals, families, and communities on their journeys to Recovery.”
