The next regular session of the Georgia General Assembly is still months away in January, but state Sen. Josh McLaurin, D- Atlanta, has already announced two bills that he says will strengthen consumer protections under the Georgia Fair Business Practices Act – something that has been his focus in the legislature. The Georgia Attorney General’s Consumer Protection Division protects Georgia consumers and legitimate businesses from unfair and deceptive practices involving consumer transactions.

According to McLarin, the first piece of legislation mandates that retailers ensure prices at the register are no greater than the prices displayed in the aisle or advertising. The second measure McLaurin plans to introduce targets misleading TV and online marketing designed to exploit vulnerable populations, especially the elderly. 

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