With the launch of Greater Georgia 18 months ago, founder and Chairwoman Kelly Loeffer said she was committed to investing in the growth of the conservative movement by “making inroads with diverse communities and registering new voters.” Today the numbers speak for the success of Greater Georgia – the state’s conservative voter registration and mobilization group. Since the launch in February 2021, Greater Georgia has recorded over 2.2 million voter contacts through dozens of registration events, canvassing days, call nights, and ad campaigns.
Greater Georgia also helped drive up turnout for the May 2022 midterm primary and put up record numbers. Not only did Georgia see a 98 percent increase in conservative voter turnout, there was also a 152 percent average increase in minority support for conservative candidates. A majority of Hispanic voters cast conservative ballots for the first time ever and over 279,000 new conservative voters who had not voted in any of the last four primary elections.
“From the beginning, Greater Georgia has been committed to investing heavily in the growth of the conservative movement by making inroads with diverse communities and registering new voters,” said former U.S. Senator Kelly Loeffler. “Over the last 18 months, we’ve registered tens of thousands of voters, re-engaged thousands more, and built the coalition of voters that have already moved the needle toward greater conservative engagement. I am encouraged by the results of our efforts so far – but our work on the ground continues heading into November.”
Using a statewide network of volunteers and partners, Greater Georgia has been working in and outside election years to engage newly registered voters, disenfranchised and disengaged Georgians, and diverse communities across the state.
Hispanic Engagement has been a key focus for Greater Georgia over the past 18 months. They held over a dozen Hispanic voter registration events at ‘super mercados’ and other Hispanic community venues and held a half dozen Hispanic roundtables with community leaders and business leaders from across metro Atlanta. The group launched the state’s first statewide Spanish-language voter registration television ad.
Greater Georgia also held the Atlanta Public School System accountable for a civics curriculum and voter registration drives, “sponsored in part by liberal activists, that was overtly partisan.”
