Former Dollar General CEO David Perdue and Congressman Jack Kingston got early jumps in the TV ad wars for the approaching GOP U.S. Senate primary. Perdue’s ad was clever, with crying babies adorned with the trappings of his opponents, including the candidates’ names appearing on the babies’ diapers. But the ad failed to state the candidate’s name, except at the end. At press time the ad had gained Perdue a fairly limited bump in name identification. Kingston’s ad was stronger as a name identification tool, but a little too ‘country’ to help with metro-Atlanta Republicans. Both get an A for effort by getting out early, but as for their first ads…a bit Drifting


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